I haven’t looked into it yet, but just at a glance it could just be one of those gigantic buildings that got announced but never made it any further into the planning stages - they say the building is still 8 years out.
A couple examples, there were plans to replace 60 Wall Street with a 100-something story tower in the 20s, there were similar plans to replace the Produce Exchange at 2 Broadway with a supertall, (which wasn’t even replaced until 1957) and there were plans to replace the Hotel Belmont with a really tall building too, which of course didn’t materialize and became a 2-story Airlines Terminal.
Edit: found it. Name deviates from Charles F. Noyes. The building was supposed to be 150 stories and on a site bound by Broadway, Worth, Duane & Church Streets. They hadn’t acquired all the property to build it which is why they were anticipating construction a decade ahead.
Can’t find any renderings but I’m assuming it evolved/devolved into the Longlines Building that’s on the site now.
old 90s Stock Exchange proposal, abandoned after 9/11. Would’ve replaced the 550 foot Equitable Trust Building, Wall Street Exchange Building, Kimball-designed 37 Wall Street Building, and a dumpy 50s building converted to apartments. The old buildings were being emptied around the time of the attacks
I was slightly confused by where this photo was taken because originally I had thought the image was mirrored but realized this was taken facing southwest towards the Hudson. But you mentioned it as being the view from 300 Park Ave but the building at center is 300 Park Ave. The building roof in the bottom left corner of the photo is St. Bartholomew’s Church. This photo would’ve been taken from where the current 345 Park Ave is, either in the Hotel Ambassador (1921) or whatever building came before that if the photo was in fact taken in 1915.
290 Park Ave dated back to the same year as the Hotel Ambassador so it’s def from that hotel. Must be from after 1921 and before 1924 since 250 Park doesn’t exist yet
When I did my annual inventory at the end of December, all the photos and postcards of the New York skyline were lined up next to each other (from 1890-2000). I did the same with Chicago and Philadelphia - a nice sight, otherwise they are all in several boxes.