NEW YORK | 711 Seventh Avenue | 343 FT | 32 FLOORS

„ Atlas Hospitality is diving into the pool of uncertainty that is New York City’s hotel industry, planning a 401-key establishment in the heart of Midtown.

The hospitality firm filed plans with the Department of Buildings for a hotel at 711 Seventh Avenue. The approximately 140,000-square-foot hotel will be 32 stories and 343 feet tall, Crain’s reported.

Prolific hotel architect Gene Kaufman is the designer of the building, which has no brand yet. The goal for Atlas is to break ground on the project by early next year and to complete construction in early 2025.“

Google Street View


Another heartbreak hotel oh, I mean Gene Kaufman hotel. :woozy_face:


Kaufman TSQ take over lol

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Hopefully most of the facade will be hidden by more led billboards!

If this the design it’s not bad👀


I can’t wait for this junk to come down.


I wonder if the developer is mired in Landlord-Tenant court with that junky souvenir shop.