The orange is shocking–but I supposed in a sea of blue glass it’s a welcome relief.
Renders showed brown-ish… would’ve preferred it that way because this orange is too bright and contrasting. However, it is a great contrast to all the blue glass.
Some soot will tone it down. 
The color reminds me a bit of Renzo Piano’s Central St. Giles.
I like the bright colors on this beautiful historic warehouse. They mesh nicely with the shade of the brick and will indeed dull a bit over time. And the contrast with the Hudson Yards stuff is refreshing. It will lessen the sameness of the view as you drive down West Street. The downside may be that it’s part of a growing trend of using reds, oranges, and yellows in facades. At some point it will become overdone, just like the cantilever fad is beginning to be used in ways that do not always add to the architectural beauty of buildings. Overall, I do appreciate the way some architecture firms are now trying to vary the menu for new construction and adding to the incredible variety of building types in the city.
The darker natural tone as depicted in this photo below was best, how/why that changed is unfortunate.
This was the appropriate color scheme: understated, industrial looking, contextual - and most of all ‘tasteful’.
The the overall Architecture & engineering of this adaptive reuse was superb; but those bright orange & ochre colors we see now on the rooftop additions has diminished the final product. IMHO… 
This (i believe) is the new color scheme. As we used to say back in the day - Looks CaCa. 
Nice photos - thanks for all the input Alemel… 
Beautiful beams - and they are BOTH structural & decorative. This is a good example of ‘form follows function’. Those beams function to support the structure; but the FORM is also beautiful.
That is my layman’s take on the Modernist aesthetic anyway… 
Just decorative, the building is concrete. 
Is that the final color? Much less jarring.
I really like the look of these wood beams/columns: BOTH beautiful AND structural…I think. 
https://www.instagram.com/p/C3tETIAOKDN/
The warehouse was originally all timber framed on the interior. A portion of the timber framing was removed to bring in daylight and to accommodate the new addition. A significant portion remains in place. There’s a lot of detail in the original LPC submission.
Thanks for those links. I enjoyed looking through the entire PDF file.
I found many points of interest. I plan to visit that site soon.
The trees for these timber structural beams & columns were harvested in Alabama and Georgia.
The tree species is called “Long Leaf Pine”.
The regions where these pine trees are found are called ‘Choccolocco Mountain and Spreewell Bluff: those names sound delightful. 
The PDF file posted on this thread is a treasure trove of information on the history of this project.
Still just a few minor portions of work that need to be completed until the building/renovation is considered finished.
Looking good.