By Oshrat Carmiel Sep 24, 2014 10:02 AM ET
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At One57, where sales began in 2011, about 25 of the 94 condos remained as of June 30.
Sales at One57, the ultra-luxury Manhattan condominium tower that set off a high-end residential construction boom, have slowed to a trickle amid competition from newer properties reaching the market.
Only two units at Extell Development Co.’s Midtown property went under contract this year through June 30, according to filings on the Tel Aviv Stock Exchange, where the company sells debt to investors. There were no sales in the final three months of 2013 at the building, which had earlier found buyers for two penthouses at more than $90 million each. About 25 of the 94 units on the market were unsold as of June 30, the filings show.
“This is not a normal pace,” Jonathan Miller, president of New York-based appraiser Miller Samuel Inc., said in an interview. “This building had many price increases when it was the only building out there, so maybe they overdid it. In other words, the sky is not the limit.”
The slowdown at One57, the 1,004-foot (306-meter) tower piercing the sky near the southern end of Central Park, indicates buyers are pulling back on deals at buildings already on the market in anticipation of more choices for new super-luxury homes. At least six residential properties aimed at multimillionaires, including Zeckendorf Development Co.’s 520 Park Ave. and Vornado Realty Trust’s 220 Central Park South, are under construction in or near Midtown, with plans to begin sales in the coming year.
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Park Hyatt
Extell also sold its stake in the 210-room Park Hyatt to Hyatt Hotels Corp., rather than keeping a 33.33 percent interest as initially planned, filings show. Hyatt in an Aug. 5 statement said it acquired the entire hotel for about $390 million.
Extell declined to comment on the sale of the hotel stake to Hyatt. The Chicago-based hotel operator bought the property because of its prominent location in a top market, which will boost the brand’s visibility, said Jamie Rothfeld, a Hyatt spokeswoman.
The Park Hyatt’s opening may be the marketing jolt that helps Extell sell the remaining apartments above it, according to Olshan.
“If you’re really rich, you’re thinking, ‘This is a good place to park my money and I don’t have to wait around for the other stuff to be built,’” Olshan said. “It’s new, and it’s done.”