90 days for completion.
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World’s tallest modular hotel set to rise in Manhattan’s NoMad
The world’s biggest hotel company is betting that factory-built guest rooms are a key to juicing revenue—and helping guests get a better night’s sleep.
Marriott International Inc. is laying plans for what it says will be the tallest modular hotel in the world, in Manhattan’s NoMad neighborhood. Its 168 guest rooms will be assembled in a factory in Poland, shipped overseas and trucked into New York in the middle of the night, when the city streets can accommodate the oversized loads**. The 26-story AC Hotel is expected to rise in 90 days and open next year.** Marriott wants the tower to serve as a beacon to developers, lenders and factory owners.
“Our goal is to move the industry,” said Eric Jacobs, chief development officer for the company’s select-service and extended-stay brands in North America. “Cost and time is really important to owners and developers. It’s about speed to market, and any time we can move that needle, it’s good for everybody.”
Hotel companies like Marriott would like to ramp up modular construction because it can help them open new properties faster, a key path to increasing revenue. The method saves time because builders can do site work while rooms are being built in the factory, Jacobs said.
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