JERSEY CITY | 2966 Kennedy Blvd (Imperial Tower) | 388 FT | 35 FLOORS

UPDATE: The plan now calls for 252 apartments, 154 hotel rooms, and 202 parking spaces and adds 7 floors to the rendering below

322 apartments, 3,364 sq ft of retail, 100-parking space garage proposed for the site of Pep Boys at Cottage and Kennedy.

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Whatever happened to that proposal for right across the street from this, for that empty lot next to Apna Cash and Carry?

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@HotPocketMan The project next to that supermarket is currently out for bids. From what I’ve seen - no changes yet to the original proposal. So thankfully, it’s a work in progress and not dead yet. “Sasvic Tower” as its being marketed.

@apophenic thanks for these links to these PB applications! These are all great news for the city - especially after covid. I’ve always hated this prominent lot being used as a Pep Boys garage lol.

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Oh noooo the Pep Boys? Got my oil changed there…like…twice?

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Renderings, from MVMK Architecture. Also added them to the original post at the top of the thread.


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This tower will be great filler in the Journal Square skyline

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Kinda looks like a sister tower to Ellipse

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The irregular window placement fad will not die.

This one was approved by the Planning Board last week.

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Just received news from the local neighborhood association that this is going to Planning Board again for an update. It will now be 31 stories - they bought the property next door and added that to the assemblage. Potentially on the Feb. 2 Planning Board agenda.

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updated proposal has many fewer apartments, only 252 instead of 322, and adds 108 hotel rooms.
Screen Shot 2022-01-15 at 7.51.01 PM


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Edited the title to reflect that this project has grown from the original 28 floors to the current 35 floors.

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In section 55 of the above link it states the commercial site for pep boys and a single family home lot combined. I noticed today they finished clearing the residential site.

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Pep Boys has closed permanently. Demolition may be next.

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There’s an excavator in front now

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Just realized no renderings have been posted here of the latest 35-story version. From MVMK’s instagram feed:


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There will be a groundbreaking event for this building before the end of the month.

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As I said, there was a grounbreaking this week. The photo in the mayor’s feed is old (the site is now fenced off)

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…and it’s gone


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This was already reported, but since I know someone will post this link again, here it is. The outdated renderings in the article show the old 31-story design.

Hotel, Banquet Hall, and Residences at Imperial Tower Break Ground in Jersey City

By Chris Fry-October 25, 2023







Jersey City Mayor Steven Fulop joined dignitaries at 2966 John F. Kennedy Boulevard to break ground on a project that has been newly named Imperial Tower.

owner Sunny Kumar and his crew held a traditional Hindu ceremony to pray for the success of the project.

There will be three entrances. One will serve as the entryway for the 252 residential units in the tower, while the second will be the access point for fifth and sixth floor office spaces that span 11,029 each, with the lower office including an 800-square- foot outdoor terrace.

The most notable aspect of the tower might be on the 34th floor, which will house an 11,121 square-foot banquet hall with an additional 1,200 square feet of outdoor space. The penthouse above will be home to a restaurant spanning over 8,260 square feet that includes an outdoor space on the roof that runs an additional 1,045 square feet.

a private deck for the residential units will span 12,097 square feet and include a 715 square foot infinity pool. Other perks for future occupants of the building include an 820-square-foot second-floor gym, a daycare, a bowling alley, and 620 square feet of co-working space.

The design of Imperial Tower utilizes eased edges that take inspiration from a lotus flower in bloom.

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