I like the red but not the massing.
I love it. Unique and attractive.
" Brandywine Realty Trust has enlisted a new architectural firm to design what will be the first two, new buildings it plans to develop as part of its proposed $3.5 billion Schuylkill Yards neighborhood in University City and expects to break ground on both of them next year.
That the developer anticipates moving forward with the two buildings in 2020 signals that it likely has struck or is nearing deals for office tenants to take significant portions of the office space in the buildings. There has been a chase in Philadelphia among developers, chief among them Brandywine and Parkway Corp., to land several big tenants, including Morgan Lewis and Chubb, that are in the market and have the potential to kick off new office construction.
While there are a lot of factors such as location and deal terms, design is another way developers compete. To that end, Brandywine (NYSE: BDN) has tapped New York-based Practice for Architecture and Urbanism, or PAU, to reimagine the design of two buildings at Schuylkill Yards: East Tower, which will rise at 3001 John F. Kennedy Blvd.; and the West Tower, which will stand at 3025 John F. Kennedy Blvd.
These would be the first two ground-up projects for Schuylkill Yards. Drexel University is a partner with Brandywine on the development.
Schuylkill Yards is starting to take shape. In June, Brandywine completed Drexel Square, a $14.3 million, 1.3-acre park that serves as the cornerstone of the 6.9-million-square-foot mixed-use community under development on 14 acres. Brandywine is in the middle of a $43.3 million redevelopment of the former Bulletin building. Spark Therapeutics Inc. will occupy office and lab space in that structure that is scheduled to be completed early next year.
The East Tower will stand 512 feet and have 34 floors of office space and 7,000 square feet of retail. The West Tower was designed to compliment the East Tower. It will be a 360-foot tall building that will total 419,000 square feet that will be split between office and apartment space. It will also have 9,000 square feet of retail space and covered parking.
“Designed as cousins, the East and West towers share similar personalities, with distinct differences. The design artfully merges inspiration from historic building materials with modern architecture to showcase two complementary towers that will define Schuylkill Yards— a community designed for connecting people, ideas, and businesses,” Brandywine said in a statement.
Brandywine has also hired SWA/Balsey, a New York landscape and architectural firm, to design what it is calling the Highline Park, a 1-acre public park that will have dining, art installations, a water feature and events. Stone pavers, wood, concrete, natural stone and Corten steel are materials that will be used in the construction of the park and will tie it to the two towers."
Definitely need a photo looking up at the cantilevered top section when complete.
mcgrath618 on SSP
Bulletin Building gets glass
https://www.instagram.com/p/B4KoE6Kjm0O/?igshid=16htstxjnaov
That red building is awful. Looks designed by a child.
I like the red one, but that brown 360 foot tower at 3025 JFK is ugly
Apparently there’s permits for 3025 JFK, the 360 foot building could be the first tower to rise
Vishaan Chakrabarti is responsible for the red blocky tower isn’t he? I get the feeling he was responsible for Shop’s most egregiously awful designs (eg Atlantic Yards).
Yes, he is. But this is something different, I love the shape and the way it will stand out with it’s red cladding I’ll adore. Not the best skyscraper I know, but it’s really good for Philly. Skyscraper like FMC, W/Element and CTC have their own uniqueness, this will have it too and I’m really looking forward to it. They could’ve done 3025 JFK better though
I’d prefer to see something that honors the Art Deco and PWA Moderne in the neighborhood. Something like 512 W 22nd. The big red building looks like an already dated building from Rotterdam, eg the Red Apple from 15 years ago.
https://www.instagram.com/p/B8_v7xbA1nY/?igshid=s1dtdsq57h8v
PHL10 on SSP
Both 3001 and 3025 JFK now have their building permits
Wow that is high quality! 
Can’t wait until the 512 foot tower starts with the same cladding!
https://www.instagram.com/p/CARVEBalQ0v/?igshid=9x3fqfr5psmi
SCHUYLKILL YARDS letters about to be installed