Just in time for their bankruptcy.
maybe not if Comrade DeBlasio shills out taxpayer money to house the homeless here. Other than that I doubt tourism will continue to stagnate.
Digressing, I noticed YIMBY updated the article with a new rendering.
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This looks a lot more like what’s being built.
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You can bet your bottom dollar that they’re going to install digital signage all up and down that western facade.
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I really hope so, but did the renderings or the proposal publicly call for that?
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Looks like this is complete.
AN AWARD-WORTHY EXPERIENCE IN TIMES SQUARE
Please welcome to the stage New York City’s newest and brightest star, Hard Rock Hotel New York, set to debut in April 2022. Located between the theatre district and Radio City music hall, our legendary lineup includes extraordinary entertainment venues, 446 guestrooms and suites across 36 floors, and innovative dining. Turn up the volume on the world’s most iconic skyline from RT60 rooftop bar and lounge. This is your backstage pass to the best of Midtown Manhattan with Broadway, Rockefeller Center, and Fifth Avenue shopping steps away.
Address: 159 W 48th St, New York, NY 10036
Phone: (855) 695-6672
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this thing is fugly not even signage can save it
At least it’s mid block tucked behind a larger building
I wonder if video screens will be installed on that white area. I hope so.
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Sometimes I just observe building designs, and my mind always thinks about how such bad designs get through. Like there’s no way the architect firm finalized this project and said “Yep, looks good!” What the hell is that top!