“Construction is expected to begin in 2028.”
What the hell?? 
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Also that price tag is ridiculous! … but if it must be so…
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“The development site at 570 Fifth Avenue, between 46th and 47th Streets, is slated to become a 33-story office tower, anchored by an 80,000-square-foot IKEA store at its base, according to the developer, Extell Development.”
Also of interest:
" … seems to be the case for Prada, which bought its location at 724 Fifth Avenue for $425 million… (Prada, which also bought 720 Fifth Avenue, and the seller of both buildings, Sutton, did not respond to requests for comment.)"
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Wow, really hope work starts here soon - will have to start walking by more often.
My guess is 700-800’.
https://traded.co/deals/new-york/office/sale/15-west-46th-street/
I wonder if this is part of this assemblage?
Not a Supertall?
The latest public iteration that we know of is definitely not within that range. I believe the confirmed height we know of is near 570’ or so, but it’s definitely below 600’.
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Full frontage obtained, this is now a 15 lot assemblage (including 576 5th Ave and 15 W46th St, which still needs to be demolished). Still an AOR zoning development as Extell is not doing ULURP. There are very few full frontage buildings along 5th Ave, so it will be nice to have one with a large center focal point entrance.
Massing has slightly changed from the initial iteration. It’s definitely a very squat and boxy building, but we can probably expect are very high quality facade even if very simple. It looks like the top corner inset on the crown could be a screen or lantern of some sort.
Also, there’s a lot of stitching going on in this render so I don’t quite know if this is what the building actually looks like, relatively strange to release this.
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Sorry to be a debbiedowner, but the true urbanist in me much prefers what was here before. I could probably sit on a bench across 5th ave and admire this scene below for hours and not get bored, so much detail, so much urban conversation happening. This new project will result in an overall poorer pedestrian experience imo.
The whole retail frontage needed a little TLC (and maybe a little bit more upscale retailers), and that would’ve catapulted this strip to S-tier… but the finely-grained pedestrian experience just has such a powerful allure that even as is/was, I’d prefer walking by it then this one-note full frontage of same-same-same, glass-glass-glass,…
To be clear, I still think this is a fairly decent design, but on maybe half the lot would have been miles better imo!
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I miss that old Tudor building.
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Looks like a building meant to be replaced in 60 years.
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