NEW YORK | 310 West 40th St | 401 FT | 42 FLOORS

Woah, that’s fugly. They shouldn’t even bother wrapping up the fake floors in curtain wall. I don’t think they could have built it for any cheaper.

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The good thing is those buildings between this and beer authority will eventually come down and new tall hotels (20-30 floors) will block this horrible concrete wall from most views. The bad thing is, these newer hotels will also likely be cheap and have blank concrete walls.

I think I preferred the parking lot to this.

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https://www.newyorkyimby.com/2017/06/exterior-nears-completion-on-42-story-hotel-at-310-west-40th-street-garment-district.html

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Now they are putting some blue over that yellow…

image

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They must be priming for the flag of Kazakhstan.

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https://www.instagram.com/p/BoAMmluhiVJ/

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I think this one somehow turned out even worse than expected.

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Just awful. Good lord :face_vomiting:

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I kinda wonder what the architect was thinking. I mean from a pride standpoint. How can any self-respecting architect feel proud of this?!

Jeez, have some sort of integrity and value in ones work.

And I get that cost limitation and developer parameters set the expectation, but a design can be within a budget range and still look good. This is just cheap, thoughtless, and degrading. Something that you keep off the Portfolio section.

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