SAN FRANCISCO | 50 First Street (Fifty at First) | 910 + 636 FT | 61 + 54 FLOORS

Indeed we are not, Gensler was brought in to redesign the project earlier this year, and the design is substantially completed as of last month - we should be hearing about it soon.

It retains the offset core (no surprise here) and some terraces…

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2 WTC redesign is ugly. This looks way better

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New renderings expected to be filed Tuesday with the city offer the first detailed glimpse of the reimagined office building developers hope will soon fill that hole: a 910-foot skyscraper now called “Fifty at First.” 📷: Courtesy FiftyatFirst

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I couldn’t find a top down rendering in the Chronicle so I did some digging.

I have to say I much prefer Foster’s original design because of the taper.

Current Design

Previous Design

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High Res Images from their official site. Interesting to see that they have an opening date of 2031 already listed which hints that they may be close to securing an anchor tenant.

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Not crazy about it.

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The resolution at the top is not as spectacular as before. It looks stunted even though it is a rather tall building. This is not a terrible design, but seeing the previous iteration makes it look meh in comparison.

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rendering by Gensler


Pic by Andrew Campbell Nelson

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I will give Foster a plus one for incorporating elements of the original design throughout the entire tower. The original is better, but I welcome this design

Again, it is Gensler.

But I guess by “terraces”, it was those micro balconies, which are also nice.

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I’m curious how the backside of the tower looks. It’s interesting how they only released renderings of the front of the tower but are clearly avoiding posting pictures of how the tower will look for most of the city.

For reference: Foster did a great job with the backside of the original tower. The tower’s gradual taper made it fit better with the Salesforce tower.

Pic by F&P

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It needs a crown.

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The San Francisco Recovery Fund said Friday that BXP and JLL have joined the multidisciplinary team leading Fifty at First, the 915-foot, 1.5-million-square-foot office tower planned for First and Mission streets in downtown San Francisco. Upon completion, Fifty at First will be the second tallest building in the city.

BXP is serving as a consultant across development, leasing and marketing, while JLL has been named exclusive office leasing agent. “Fifty at First represents a rare opportunity to help shape the next chapter of downtown San Francisco,” said Rod Diehl, EVP, West Coast Regions at BXP. “With its exceptional location, visionary design, and forward-looking approach to the workplace, this project has the potential to become a defining addition to the city’s skyline and a destination for the world’s most innovative companies.”

the Gensler led project team also includes Field Operations (land, landscape and public realm), Magnusson Klemencic Associates (structural engineering), MEYERS+ ENGINEERS (MEP), and Goodby Silverstein & Partners (brand), along with SFMOMA (art), which offered recommendations on the building’s public art program.

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