Congrats to whoever got out the old air-brush for these renders, because this design looks like something straight out of TRON or Logan’s Run.
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Love it love it love it! Especially how it’s inspired by Lady Liberty’s torch
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Ha, beat me to it. The first rendering from the brochure spread looks like the work of cyberpunk Hugh Ferriss.
Still can’t say I find this tower attractive, but it does make a sort of perverse sense as the focal point the neon hell that is Times Square.
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lol agreed, cyberpunk for sure. It does have a deco vibe to it. No amount of halo effect will sell me on this but renders are always fun.
How close did I get? 
The official rendering of the Weehawken view seems to either be stylised or show a different design iteration – there is an extra spiral at the base of the tower stem, and the hotel parapet is slanted while the other renderings show it flat.
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The Hudson River shot is of the previous iteration when there was no ride added. There are 3 other renders that shows this same scheme with no rides.
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To those who hate this masterpiece, please…
Something new, something different, something textured, rising 1000ft into the air. NYC is growing. And it’s not another glass block.
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„ 740 Eighth Avenue’s anticipated completion date is posted on site for the second quarter of 2027.“
I can already imagine the travel guide for New York in the future (2028). This tourist attraction will be a money pit.
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finally, daring architecture in NYC
unlike value engineered 270 park av
270 wasn’t value engineered tho
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you are entitled to your opinion 
this is going to be an iconic tower that will be beloved by tourists, and perhaps given time even the NYC public.
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Hehe, called it in October 2022 about the Statue of Liberty’s torch🗽
EDIT: D’OH! I see TKDV already mentioned that a month earlier! 
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The comments are hilarious in the YIMBY article. Such a stark contrast to the forum here.
The best one:
Bubba10 | March 15, 2024 at 1:20 pm | Reply
This must be stopped
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Daring architecture maybe, but it doesn’t change the fact this building will be the ugliest building in NYC. I hate it.
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More ugly than 33 Thomas Street?
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Lol, same goes for Instagram and Reddit. That’s why I tried to avoid reading them 
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Ugliest building in NYC? Not by a mile
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I went to the grocery store for milk a few years ago and bumped into Rihanna in the dairy aisle. Hell, even in sweatpants Rihanna takes The Torch @Jaydayvis 
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