NEW YORK | 740-750 8th Ave | 1067 FT | 52 FLOORS

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740 Eighth Avenue. Photo by Michael Young

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After staring at the published plans for much too long, I am beginning to see a method in the madness of ODA’s design – disregarding the chunky hotel portions, it reads as two wrinkled ‘sheets’ that furl up and down like a volute scroll, meeting in the thin centre of the mast. It sort of reminds me of The Spiral in concept, in a way!


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Oml. It gets absolutely dwarfed by 270

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Seeing it showcased in the skyline, I find myself developing a dislike for it. The building’s proportions appear peculiar, with a bulky bottom, a narrow middle, and a significant size overall.

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The building is ugly af. I’ve never liked it and would personally rather not see it develop.

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Yeah, i mentioned last July that it was a “two ended” spiral (it shows the spiral much better than The Spiral does as its at a smaller scale) when I posted my interpretation model, which turned out extremely similar to what the zoning diagram ended up looking like and as your accurate model depicts (though the drop ride enclosures will be clear so the mast will not look so bulky when viewed from the west.)

The material choices will ofcourse drastically change how you’re displaying it though, and that’s not necessarily a good thing.

@mcart well it is more than 300’ shorter than 270 Park so :man_shrugging:.

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Well I knew it was a much smaller building, but to actually see something like that on the skyline is crazy

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I love it! It’s funky!

New York! America!

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This kind of thing would fit in in Dubai or Guangzhou, but this does not look that great behind New Yorks tapering skyline

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Why? And what do those cities have in common, they don’t really look anything alike.

Though I can see a similarity at the top with Guangzhou’s CTF Finance Centre

Toronto has the CN tower, Seattle has the Space Needle. NYC doesn’t have that “one” building that significantly stands out from the surrounding skyline. Hence, I love the fact that we’re getting this.


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I just wish this were 2,000 feet.

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I just mean both cities have futuristic and expressive architecture that tend to be out there, lots of odd shapes but it fits well when you put it all together, it sticks out like a sore thumb in NYC, where the setbacks usually go in the opposite direction lol

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Daybreak Coney Island by Dave H., on Flickr

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New York’s skyline is huge to the point I don’t think a structure like that would look good in the skyline. It works in Seattle because the skyline isn’t as dense a New York or Chicago. It would just look out of place here.

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It has the profile of an assault weapon…a good look for Texas maybe but not NYC.

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Your rendering has made this building grow on me but I think my biggest gripe is where the upper part joins the base. Or maybe just the entire base is out of tune with the upper portion.

This would look better but (probably?) not structurally sound if these blue arrow portions were slimmer or not existent.

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I definitely remember your model interpreted from the construction documents! I had simply never caught on to the way that the parapets/facade overhangs would make the upper and lower spirals seem visually ‘linked’ by matching the angles of the spiral edges. Your model was definitely a very accurate prediction of the design that was later revealed in the zoning diagram!

I daren’t imagine how ODA will vary the materiality, anything other than glass and reflective metal would make for an even wackier look!

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The boxy hotel portion and the tower section are definitely very disjointed – it seems that earlier design iterations had them more related, with the hotel facades sharing the trapezium/triangular/semicircular protrusions but flatter, but the current zoning diagram suggests that the hotel has a much more conservative grid facade.


I think the main reason for the much boxier lower section is just because of having to fit the required floor area for the hotel. I believe, as TKDV has mentioned before, that the three remaining properties facing 8th Ave really forces the hotel into that awkward J shape – if even just the current design were centred over the large hotel portion and made more symmetrical it would be an improvement!

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