NEW YORK | 646 Lorimer St (280 Meeker) | FT | 14 FLOORS

New York Proposed
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Vision: Yotel Planned for Williamsburg at 646 Lorimer Street

BY: NIKOLAI FEDAK ON DECEMBER 9TH 2014 AT 7:00 AM


The Yotel, Williamsburg, image by CetraRuddy

The news that Yotel would soon be coming to Brooklyn broke last Friday, and now YIMBY has a rendering of a design proposal for the project, created by CetraRuddy, which they say was not ultimately chosen. The development is located on a trapezoidal site with addresses at 646 Lorimer Street and 280 Meeker Avenue.


The Yotel, Williamsburg, image by CetraRuddy

Synapse Capital is the developer, and the new building is allowed to span approximately 60,000 square feet. CetraRuddy’s plan for the site takes advantage of cantilevers and an open layout, as well as the location next to the BQE, which will give the project significant visibility. This is despite its relatively short height, and the depicted version only stands twelve stories tall.


The Yotel, Williamsburg, image by CetraRuddy

CetraRuddy describes the project thusly:

The Williamsburg Hotel is a ground-up project consisting of both hotel and private residences. A connective structure incorporates both of these uses into a single mass, creating amenity spaces, public areas and support spaces for the hotel. The project scope included developing several schemes to accommodate micro-unit layouts, designed to minimize private/room space while maximizing public/amenity space.

Williamsburg’s residential boom has continued in full force, but hotel development is largely limited to the waterfront areas where housing is not allowed. The Williamsburg stretch along the BQE features new construction that is almost exclusively residential in nature, besides a new school at 301 North 7th Street.

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Renderings for new Yotel in Williamsburg

January 14, 2015
Tess Hofmann

Following the launch of Yotel’s Midtown location, Synapse Development Group is planning a new 110-key hotel in Williamsburg. Winning designer HWKN gave The Real Deal a first look at the renderings.

The 14-story hotel, a collaboration between Yotel and Synapse, will be located at 646 Lorimer Street, near Meeker Avenue and the Brooklyn-Queens Expressway. The street level of the building will host retail, with a roof garden at the level of the BQE and the hotel rising above that. The top levels of the structure will house six to eight condos with views of the East River and Manhattan.

“We felt it was important to create a distinct and modern design that would establish Yotel Williamsburg as a destination for global travelers, while the sculptural qualities of the building also connects with Williamsburg’s artistic bent,” said Matthias Hollwich, HWKN principal.

The hotel, which is set to open in 2017, will feature the brand’s signature space-saving convertible beds. Yotel’s original New York location is at 42nd Street and 10th Avenue in Manhattan. In June, the brand announced plans to open a hotel in San Francisco.



Rendering of YOTEL Williamsburg (Credit: HWKN)

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