NEW YORK | 1710 Broadway | 633 FT | 54 FLOORS




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IS this really the final look of the cladding?? I honestly don’t think a building could look any worse.

Even the abysmal 262 Fifth Ave is wayyyy nicer than this imo lol

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It is! Why are people so surprised though, I wasn’t joking when I said it was a copy and paste cladding of the Riu Hotel to the south of this.

Same color, same panel, same everything.

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https://www.threads.com/@tectonicphoto

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staring at the gorgeous building on the left

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Pics by Michael Young

https://www.newyorkyimby.com/2026/04/54-story-hotel-skyscraper-continues-ascent-at-1710-broadway-in-midtown-manhattan.html

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This building at its best is still worse than Gene Kaufman at his worst!

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Who picked that color?

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At least it has a setback after a decent scale street wall -

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Taken yesterday

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What did you expect, lobster?

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:cry:What?

nevermind

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The Red Lobster closing can be discussed on the Times Square thread:

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