1150 Avenue of Americas (the Pan American Magazine building) is currently a 8-story office and retail building. Current use will maintain as such. However, the asset is also in the design and pre-development phase for a 37-story, 5-star luxury hotel that will be developed in several years.
BY: NIKOLAI FEDAK ON AUGUST 18TH 2014 AT 7:00 AM
YIMBY has the first look at Fortuna Realty’s plans for 1150 Avenue of the Americas, which the firm bought for $39 million back in 2012. The images are conceptual and highlight the potential of the site, which will soon give rise to a 37-story luxury hotel.
1150 Avenue of the Americas is located between 44th and 45th streets, and the surrounding area has become increasingly upscale in recent years. The Bank of America Building is partially the reason, but the stretch has seen a surge of new development, including a recladding of 1095 Ave. of Americas, Extell’s International Gem Tower at 50 West 47th Street, and a new Hyatt — also by Extell — at 135 West 45th Street.
1150 Avenue of the Americas, image by Fortuna
The Hyatt probably offers the best approximation of the brand to expect at Fortuna’s project, though if the firm’s most recent building at 525 Greenwich Street is any indication, the facade of 1150 should indeed be some type of attractive masonry, offering an attractive contrast against the glass buildings now dominating new construction in the neighborhood.
Renderings show a mid-century inspired structure, with streamlined details harkening to the Helmsley Park Lane; if cladding borrows from the attractive finish on 525 Greenwich, the end product should be a positive addition to the cityscape. At the very least, the building’s envelope will match that of surrounding structures — at least for the first few floors — enhancing the streetwall.
1150 Avenue of the Americas, image by Fortuna
A source close to the project notes that groundbreaking is expected in 2015.
Leyva-designed 1150 Sixth Avenue will climb 38 stories, hold 310 rooms
[QUOTE]Developer Morris Moinian’s Fortuna Realty Group officially filed plans Thursday for his Ismael Leyva-designed hotel at 1150 Sixth Avenue in Midtown with a few slight revisions to the project’s size and scale.
The 310-key hotel will reach 38 stories and span more than 138,000 square feet, according to permit applications filed with the Department of Buildings.
Amenities are to include a guest spa and lounge area on the lower floors, as well as offices and meeting rooms. There will also be a restaurant, lounge and outdoor area on the ground and cellar levels, while the second floor will house a ballroom.
Rooms will start on the fourth floor, which will hold six guest rooms. There will be 10 hotel rooms on each of the fifth through 34th floors and four penthouse suites – which are expected to feature “expansive” rear terraces — on the 35th floor. A rooftop bar with garden terraces will top off the 36th floor.
The filing shows somewhat different plans than expressed by Moinian earlier this year, when he announced that Leyva would be designing the building. At the time, Fortuna said the building would climb 40 stories and total 162,000 square feet. Initial renderings for the project released last year, meanwhile, indicated the hotel would stand 37 stories.
Moinian purchased the site of the Pan American Magazine Building for $39 million in 2012. Fortuna filed demolition permits for the eight-story building in May.
[url]1150 Sixth Avenue | Morris Moinian | Fortuna Realty Group
Awful. It’s like the Park Lane reincarnated.
Truly the night of the living dead
Any progress with this one? Hard to find info on the development.
Thanks!
Lame but way better than what was planned.
P.S.: I looked at this again. The faceted north-south facade, which reemerges on the set back on the top of the west facade, might actually be pretty nice depending on the quality of the materials.
There are some real pieces of garbage on 6th Ave. The whole avenue needs a makeover with wider tree-lined sidewalks. New Yorkers should really visit Chicago for ideas about a nice streetscape/
I predict more flea markets in the future!
At least that crappy building won’t rise.
Got a stall watch list since last year. Some supertalls on there too.
