Excellent news - this will be housing and not self-storage!
O frabjous day ! Callooh ! Callay !
254 West 35th Street
Brooklyn-based real estate firm Joyland Management has purchased the property at 254 W. 35th St. from developer Cayre Equities for about $26.2 million, property records show. Chelsea-based Cayre Equities had bought the site in late November 2024 for about $16.2 million, indicating it made a quick and tidy $10 million profit on the deal. The firm had reportedly planned to convert it into a storage property.
But Joyland’s plans seem to be to convert the 16-story building into a residential property. Jack Poll, whose connection to Joyland is unclear, filed plans with the Department of Buildings in January to convert the building into a 166-unit apartment project that includes low-income housing. Joyland closed the sale on Feb. 2, according to city records.