There was a failed attempt to landmark the three buildings in the story photo. The apt. building directly south of these is on a land lease due to expire in the near future so in theory the entire blockfront could be redeveloped.
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That’s a good point — the land-lease timing on the southern building definitely adds another layer to the block’s long-term redevelopment potential.
What stands out is how several dynamics are now overlapping on this blockfront:
• the earlier (unsuccessful) landmarking effort,
• the land-lease expiration you mentioned,
• co-op governance and ownership complexity at the corner, and
• MSMX materially changing allowable massing along Sixth Avenue.
When those factors converge, it often pushes sites toward more coordinated assemblage or phased redevelopment strategies rather than isolated projects.
Curious if anyone has noticed recent DOB filings, sponsor share movement, or management changes that might indicate early positioning — even at a preliminary or feasibility-study stage.
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Whatever happens to the apt building on 23rd St will involve a giant legal mess that will probably take years to iron out. It looks like the owners of the other three buildings are playing the long game for this.
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Two of the three buildings have been vacant for several years, which makes me wonder whether there’s any relationship with the co-op — or if that’s just coincidence and timing.
This is what I mean about the long run. I think whoever owns the small buildings is waiting to see what happens or you could be right, whoever owns the land under the apt building could have bought those two small buildings (I think one is still for sale). Further complicating matters I’m pretty sure the apt. building owns the parking garage so this will be a doozie.
This feels like one of those blocks where zoning clarity may not be the main gating item — it wouldn’t surprise me if a lot of the work is happening quietly at the feasibility or underwriting level rather than showing up in DOB filings yet.
Right. It’s right next to a subway stop so it gets maximum clearance.
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Agreed — transit access definitely strengthens the long-term case. It still feels like one of those situations where the timing is more about alignment and sequencing than entitlement risk.
Excellent news - this will be housing and not self-storage!
O frabjous day ! Callooh ! Callay !
254 West 35th Street
Brooklyn-based real estate firm Joyland Management has purchased the property at 254 W. 35th St. from developer Cayre Equities for about $26.2 million, property records show. Chelsea-based Cayre Equities had bought the site in late November 2024 for about $16.2 million, indicating it made a quick and tidy $10 million profit on the deal. The firm had reportedly planned to convert it into a storage property.
But Joyland’s plans seem to be to convert the 16-story building into a residential property. Jack Poll, whose connection to Joyland is unclear, filed plans with the Department of Buildings in January to convert the building into a 166-unit apartment project that includes low-income housing. Joyland closed the sale on Feb. 2, according to city records.
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Two-story commercial building at 28 West 37th Street will be demolished.
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315 West 35th Street - partial conversion into 28 apartments
Chetrit Group applies to convert Manhattan office to 28 apartments - New York Business Journal
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