# NEW YORK | VIA 57 West (625 W 57th St) | 467 FT | 32 FLOORS **URL:** \ **Category:** Completed\ **Created:** [June 14, 2014, 4:43pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257 "2014-06-14T16:43:12Z")\ **Posts on this page:** 19\ **Page:** 6
**Author:** ![TK2000](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/tk2000/32/114212_2.png) [@TK2000](https://forum.newyorkyimby.com/u/TK2000)\ **Post date:** [August 25, 2022, 1:49pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/101 "2022-08-25T13:49:27Z")
[https://www.instagram.com/p/Chqio0Iu-v9/?igshid=YmMyMTA2M2Y=](https://www.instagram.com/p/Chqio0Iu-v9/?igshid=YmMyMTA2M2Y=) ![300859417_1973356642860225_1847527753387783020_n](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/9/2/9220be83f5033ee6347ac37f113eb0de3b3d2ce9.jpeg) Sponsoring Doritos ---
**Author:** ![yesinmybackyard](https://avatars.discourse-cdn.com/v4/letter/y/71e660/32.png) [@yesinmybackyard](https://forum.newyorkyimby.com/u/yesinmybackyard)\ **Post date:** [August 25, 2022, 1:55pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/102 "2022-08-25T13:55:52Z")
holy crap lol i would be pissed if i lived there ---
**Author:** ![NYCityBoy](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/nycityboy/32/25326_2.png) [@NYCityBoy](https://forum.newyorkyimby.com/u/NYCityBoy)\ **Post date:** [August 25, 2022, 2:01pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/103 "2022-08-25T14:01:48Z")
I’d be pissed too–unless Doritos subsidized my rent for the length of the advertisement. ---
**Author:** ![TK2000](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/tk2000/32/114212_2.png) [@TK2000](https://forum.newyorkyimby.com/u/TK2000)\ **Post date:** [August 25, 2022, 2:56pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/104 "2022-08-25T14:56:57Z")
> **[DORITOS® TRANSFORMS TRIANGLES ALL AROUND US, INVITES FANS ON AN EPIC HUNT VIA...](https://www.prnewswire.com/news-releases/doritos-transforms-triangles-all-around-us-invites-fans-on-an-epic-hunt-via-new-triangle-tracker-program-301611222.html)** > > /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the... ![NYC_Triangle_Tracker_OOH](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/a/4/a48590b07b0a2d1d00c376f91eb76bd8a15fabee.jpeg) Finding more information on this ---
**Author:** ![YIMHudson](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/yimhudson/32/2304_2.png) [@YIMHudson](https://forum.newyorkyimby.com/u/YIMHudson)\ **Post date:** [August 25, 2022, 3:39pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/105 "2022-08-25T15:39:37Z")
haha I was hoping it would be a regular thing. ---
**Author:** ![jackster99](https://avatars.discourse-cdn.com/v4/letter/j/f04885/32.png) [@jackster99](https://forum.newyorkyimby.com/u/jackster99)\ **Post date:** [August 25, 2022, 4:32pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/106 "2022-08-25T16:32:15Z")
That’s hilarious ---
**Author:** ![NYCityBoy](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/nycityboy/32/25326_2.png) [@NYCityBoy](https://forum.newyorkyimby.com/u/NYCityBoy)\ **Post date:** [August 26, 2022, 12:40pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/107 "2022-08-26T12:40:53Z")
I saw two separate people walking around Hells Kitchen last night with big bags of Doritos in-hand. I wonder if there was a giveaway as part of this ad campaign. ---
**Author:** ![ALC11](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/alc11/32/81254_2.png) [@ALC11](https://forum.newyorkyimby.com/u/ALC11)\ **Post date:** [August 26, 2022, 8:02pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/108 "2022-08-26T20:02:27Z")
That’s an actually unique and hilarious ad. I like it and wish the lighting would be permanent (sans ad of course). Found another article on this with lots of pictures. Apparently, today is the last day of the lighting and then its back to being boring and dark. > **[The West Side Gets Crunchy as Doritos Turns VIA57 into a Giant Orange Chip](https://w42st.com/post/the-west-side-gets-crunchy-as-doritos-turns-via57-into-a-giant-orange-chip/)** > > “Have you ever looked at VIA on W57th St in New York and thought, ‘Hey, that triangular building looks like a Doritos chip’?” ---
**Author:** ![Dennis\_Sandoval](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/dennis_sandoval/32/79318_2.png) [@Dennis\_Sandoval](https://forum.newyorkyimby.com/u/Dennis_Sandoval)\ **Post date:** [August 26, 2022, 8:39pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/109 "2022-08-26T20:39:52Z")
Maybe all the dirt on the building is supposed to be dorito dust. ---
**Author:** ![mcart](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/mcart/32/84718_2.png) [@mcart](https://forum.newyorkyimby.com/u/mcart)\ **Post date:** [August 28, 2022, 10:34pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/110 "2022-08-28T22:34:35Z")
> **[Doritos illuminates triangular buildings to replicate colossal tortilla chips](https://www.archpaper.com/2022/08/doritos-illuminates-three-triangular-buildings-replicate-tortilla-chips/)** > > As part of marketing campaign Doritos has illuminated three triangle-shaped buildings bright orange to replicate massive tortilla chips. ---
**Author:** ![chris08876](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/chris08876/32/1617_2.png) [@chris08876](https://forum.newyorkyimby.com/u/chris08876)\ **Post date:** [August 28, 2022, 11:33pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/111 "2022-08-28T23:33:31Z")
I now can’t unsee this. The Dorito building. ---
**Author:** ![TheBigApple](https://avatars.discourse-cdn.com/v4/letter/t/6de8d8/32.png) [@TheBigApple](https://forum.newyorkyimby.com/u/TheBigApple)\ **Post date:** [August 28, 2022, 11:46pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/112 "2022-08-28T23:46:09Z")
“The Dorito building” , lol ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [February 21, 2023, 9:03pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/113 "2023-02-21T21:03:12Z")
The movie theatre will reopen. > **[A Midtown Movie Theater Will Reopen, Reimagined](https://www.nytimes.com/2023/02/16/nyregion/movie-theater-dining-midtown.html)** > > “The industry has to compete with people being on the couch,” said the theater-dining proponent who is opening the West 57th Street cinema. ---
**Author:** ![baronson](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/baronson/32/190290_2.png) [@baronson](https://forum.newyorkyimby.com/u/baronson)\ **Post date:** [October 17, 2023, 11:40pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/114 "2023-10-17T23:40:43Z")
From 10.2.23: [![Imgur](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/5/e/5eacfce7929d627c139f85664a5657ec661cb873.jpeg "baronsonphoto-20231002-036") ](https://www.flickr.com/photos/baronsonphoto/53266226333/) [![Imgur](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/3/d/3df15d80b5ec8fdb0e4ec7f9f43c9865c2fe65f7.jpeg "baronsonphoto-20231002-037") ](https://www.flickr.com/photos/baronsonphoto/53266414505/) [![Imgur](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/8/1/81bc0e104427f5e1d22bc2649ba257d3d5853617.jpeg "baronsonphoto-20231002-038") ](https://www.flickr.com/photos/baronsonphoto/53265942246/) [![Imgur](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/6/5/658882d08cc75633cf48ebe97673cc9473ed4ee6.jpeg "baronsonphoto-20231002-104") ](https://www.flickr.com/photos/baronsonphoto/53266271544/) [![Imgur](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/7/b/7bfc902fda7c46790bb07ffa14566b6455f905dc.jpeg "baronsonphoto-20231002-106") ](https://www.flickr.com/photos/baronsonphoto/53265920601/) ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [May 12, 2025, 5:08pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/115 "2025-05-12T17:08:01Z")
> **[Wings and a West Side Welcome: City Tavern and Table Opens at VIA 57 West](https://w42st.com/post/city-tavern-via-57-west-hells-kitchen/)** > > City Tavern and Table brings American comfort food and cocktails to VIA 57 West on Hell’s Kitchen’s Far West Side. ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [January 9, 2026, 4:14am UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/116 "2026-01-09T04:14:13Z")
> **[That’s All Folks! LOOK Dine-In Cinemas Shuts Down at VIA 57](https://w42st.com/post/look-cinema-closes-via-57/)** > > LOOK Dine-In Cinemas at VIA 57 has closed as of Jan. 4, 2026, leaving Hell’s Kitchen without its far-West Side movie house. ---
**Author:** ![NewYorkCity76](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/newyorkcity76/32/190647_2.png) [@NewYorkCity76](https://forum.newyorkyimby.com/u/NewYorkCity76)\ **Post date:** [January 9, 2026, 5:01am UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/117 "2026-01-09T05:01:10Z")
![DSC_8484](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/7/c/7cc6b415f69e186d16c3b2944be9ac47a559523c.jpeg) Taken on 4/19/25 ---
**Author:** ![Dior](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/dior/32/164097_2.png) [@Dior](https://forum.newyorkyimby.com/u/Dior)\ **Post date:** [January 9, 2026, 4:54pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/118 "2026-01-09T16:54:03Z")
damn i was looking forward to going ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [July 23, 2026, 4:36pm UTC](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257/119 "2026-07-23T16:36:07Z")
As Carrie Bradshaw would say, “and just like that, it’s over.” > **[Just Over a Year After Opening, City Tavern Closes at VIA 57](https://w42st.com/post/city-tavern-closes-via57/)** > > City Tavern & Table has closed beneath VIA 57 West, just over a year after opening on Hell’s Kitchen’s far West Side. [Previous page](https://forum.newyorkyimby.com/t/new-york-via-57-west-625-w-57th-st-467-ft-32-floors/257.md?page=5)