# NEW YORK | 201 East 23rd Street (The Willow) | 210 FT | 19 FLOORS **URL:** \ **Category:** Under Construction\ **Created:** [September 7, 2023, 10:55pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084 "2023-09-07T22:55:17Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Mackensen](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/mackensen/32/138218_2.png) [@Mackensen](https://forum.newyorkyimby.com/u/Mackensen)\ **Post date:** [September 7, 2023, 10:55pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/1 "2023-09-07T22:55:17Z")
[https://www.crainsnewyork.com/real-estate/naftali-group-inks-215m-99-year-lease-kips-bay-manhattan-property](https://www.crainsnewyork.com/real-estate/naftali-group-inks-215m-99-year-lease-kips-bay-manhattan-property) [https://www.bizjournals.com/newyork/news/2023/09/07/naftali-kips-bay-apartments-development.html](https://www.bizjournals.com/newyork/news/2023/09/07/naftali-kips-bay-apartments-development.html) ---
**Author:** ![The\_Don](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/the_don/32/124724_2.png) [@The\_Don](https://forum.newyorkyimby.com/u/The_Don)\ **Post date:** [April 16, 2024, 12:24am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/2 "2024-04-16T00:24:20Z")
They’ve started demolition of the existing structure. I wonder what the timeline of this one will be. ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [July 8, 2024, 12:55pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/3 "2024-07-08T12:55:10Z")
> **[Demolition Is Complete At 201 East 23rd Street in Kips Bay, Manhattan  -...](https://newyorkyimby.com/2024/07/demolition-is-complete-at-201-east-23rd-street-in-kips-bay-manhattan.html)** > > Demolition is complete at 301 Third Avenue, site of a 19-story, 69-unit project developed by Naftali Group in Kips Bay, Manhattan. Photo by Michael Young ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/f/5/f5995f9bb77bb4e69c4064e48395c2c092567e11.jpeg) ---
**Author:** ![abot](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/abot/32/122020_2.png) [@abot](https://forum.newyorkyimby.com/u/abot)\ **Post date:** [September 13, 2024, 3:54am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/4 "2024-09-13T03:54:09Z")
> **[Demolition Is Complete At 201 East 23rd Street in Kips Bay, Manhattan  -...](https://newyorkyimby.com/2024/07/demolition-is-complete-at-201-east-23rd-street-in-kips-bay-manhattan.html)** > > Demolition is complete at 301 Third Avenue, site of a 19-story, 69-unit project developed by Naftali Group in Kips Bay, Manhattan. Prior condition: ![Screenshot 2024-09-12 at 11.52.15 PM](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/d/8/d862feeb827494567b6dfacee837eed3e1d784e1.jpeg) ---
**Author:** ![abot](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/abot/32/122020_2.png) [@abot](https://forum.newyorkyimby.com/u/abot)\ **Post date:** [September 13, 2024, 3:55am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/5 "2024-09-13T03:55:07Z")
Hard to get a picture of the site as fences are quite far into the street, but the foundation looks close to finished. This should start to rise soon. ![89D78A5F-9E4E-4D01-BA92-902C839411EF_1_105_c](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/8/5/85ce89742397897b3758bcf34ebd36c82bb1ae80.jpeg) ---
**Author:** ![stache](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/stache/32/30186_2.png) [@stache](https://forum.newyorkyimby.com/u/stache)\ **Post date:** [September 14, 2024, 7:50pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/6 "2024-09-14T19:50:59Z")
They blasted a very deep cellar for this one. ---
**Author:** ![Mackensen](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/mackensen/32/138218_2.png) [@Mackensen](https://forum.newyorkyimby.com/u/Mackensen)\ **Post date:** [September 14, 2024, 8:40pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/7 "2024-09-14T20:40:36Z")
Why do some projects change their address from 301 3rd Ave. to 201 East 23rd Street? ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [September 14, 2024, 9:35pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/8 "2024-09-14T21:35:44Z")
They probably liked it better that way. Third Avenue still has an association with dirt and grit on account of having an elevated subway that lasted into the 1950s. ---
**Author:** ![stache](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/stache/32/30186_2.png) [@stache](https://forum.newyorkyimby.com/u/stache)\ **Post date:** [September 15, 2024, 1:23pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/9 "2024-09-15T13:23:33Z")
Plus avenue addresses are harder to figure out as opposed to the street ones. ---
**Author:** ![Mackensen](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/mackensen/32/138218_2.png) [@Mackensen](https://forum.newyorkyimby.com/u/Mackensen)\ **Post date:** [September 15, 2024, 5:09pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/10 "2024-09-15T17:09:01Z")
The old address was 301-307 3rd Avenue, you can find some old information about it on Google. ![IMG_3293](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/1/0/104d53470643df7c4d77414afac82bea99cbd311.jpeg) ![IMG_3294](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/1/9/1990d14a9ad3f2de67102e0d4e967f0ea0666b8b.jpeg) [https://a810-dobnow.nyc.gov/Publish/DocumentStage/PortalDownloadedDocuments/1/M00992159/I1/Supporting%20Documents//202409150103173481759416017/ZD1%20DOB%20Zoning%20Diagram\_4f456976a0.pdf](https://a810-dobnow.nyc.gov/Publish/DocumentStage/PortalDownloadedDocuments/1/M00992159/I1/Supporting%20Documents//202409150103173481759416017/ZD1%20DOB%20Zoning%20Diagram_4f456976a0.pdf) [https://a810-dobnow.nyc.gov/publish/Index.html#!/BuildingOnMyBlock](https://a810-dobnow.nyc.gov/publish/Index.html#!/BuildingOnMyBlock) ---
**Author:** ![JC\_Heights](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/jc_heights/32/90668_2.png) [@JC\_Heights](https://forum.newyorkyimby.com/u/JC_Heights)\ **Post date:** [September 21, 2024, 12:49am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/11 "2024-09-21T00:49:19Z")
![1000028164](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/2/0/20915f083885d39a1b57cb064ab834728b1307bd.jpeg) ![1000028170](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/9/7/97b394ed1edb65de75d534df376f6f74b6794256.jpeg) ---
**Author:** ![colrain](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/colrain/32/38661_2.png) [@colrain](https://forum.newyorkyimby.com/u/colrain)\ **Post date:** [September 21, 2024, 6:00pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/12 "2024-09-21T18:00:39Z")
Nice, a CookFox building. Should be interesting to see what they cook up. ---
**Author:** ![The\_Don](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/the_don/32/124724_2.png) [@The\_Don](https://forum.newyorkyimby.com/u/The_Don)\ **Post date:** [October 4, 2024, 2:56pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/13 "2024-10-04T14:56:47Z")
![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/1/4/14b6920738403a08ee6346df047ee1d5d90ee03c.jpeg) ---
**Author:** ![infoshare](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/infoshare/32/18825_2.png) [@infoshare](https://forum.newyorkyimby.com/u/infoshare)\ **Post date:** [October 4, 2024, 7:39pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/14 "2024-10-04T19:39:26Z")
So it begins: Ellsworth Toohey approves. 🤣 ![images-2](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/5/3/53d1bc61619f3c295d33da1633288388da4f5b4b.jpeg) _My “fountainhead” fascination continues._ [![](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/f/e/fea09ce1c56c9c71cfbf23b2bf740c86b3d719bb.jpeg "The Fountainhead (1949)") ](https://www.youtube.com/watch?v=M83deqmHuAU) ---
**Author:** ![The\_Don](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/the_don/32/124724_2.png) [@The\_Don](https://forum.newyorkyimby.com/u/The_Don)\ **Post date:** [October 16, 2024, 11:23am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/15 "2024-10-16T11:23:59Z")
![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/9/9/9996fd453e5e684c619e208560d3ad7220a3a479.jpeg) Going up quick ---
**Author:** ![abot](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/abot/32/122020_2.png) [@abot](https://forum.newyorkyimby.com/u/abot)\ **Post date:** [October 31, 2024, 8:57pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/16 "2024-10-31T20:57:22Z")
![IMG_1883](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/a/d/adaf2ad3575c745bf81da36cfd6894989cf61cfc.jpeg) ---
**Author:** ![colrain](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/colrain/32/38661_2.png) [@colrain](https://forum.newyorkyimby.com/u/colrain)\ **Post date:** [November 3, 2024, 12:50am UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/17 "2024-11-03T00:50:13Z")
![DV2LHcw](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/3/2/3273053353d04509907013fbe2ae365236f6f851.jpeg) ---
**Author:** ![The\_Don](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/the_don/32/124724_2.png) [@The\_Don](https://forum.newyorkyimby.com/u/The_Don)\ **Post date:** [November 7, 2024, 1:14pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/18 "2024-11-07T13:14:33Z")
![IMG_3273](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/3/5/35ced8f02914d7337d507f73787bdda3f5105b7c.jpeg) ---
**Author:** ![The\_Don](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/the_don/32/124724_2.png) [@The\_Don](https://forum.newyorkyimby.com/u/The_Don)\ **Post date:** [November 7, 2024, 1:16pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/19 "2024-11-07T13:16:41Z")
This will likely top out by mid December at this rate. ---
**Author:** ![chused](https://avatars.discourse-cdn.com/v4/letter/c/90ced4/32.png) [@chused](https://forum.newyorkyimby.com/u/chused)\ **Post date:** [November 7, 2024, 1:30pm UTC](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084/20 "2024-11-07T13:30:39Z")
Label as UC rather than proposed? [Next page](https://forum.newyorkyimby.com/t/new-york-201-east-23rd-street-the-willow-210-ft-19-floors/23084.md?page=2)