# NEW YORK | 1299 Third Avenue - 201 East 74th St | 420 FT | 33 FLOORS **URL:** \ **Category:** Completed\ **Created:** [March 11, 2017, 12:44am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428 "2017-03-11T00:44:27Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [March 11, 2017, 12:44am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/1 "2017-03-11T00:44:27Z")
> **[Soaring Condominium Tower Planned for the Upper East Side at Third Avenue &...](https://www.cityrealty.com/nyc/market-insight/features/future-nyc/soaring-condominium-tower-planned-upper-east-side-third-avenue-amp-east-74th-street/8261)** > > 31-story Art Deco condo tower planned for Upper East Side at Third Ave & E 74th St. Thor Equities development offers Central Park views, 115K sq ft. ---
**Author:** ![robertwalpole](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/robertwalpole/32/15739_2.png) [@robertwalpole](https://forum.newyorkyimby.com/u/robertwalpole)\ **Post date:** [March 15, 2018, 11:29am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/2 "2018-03-15T11:29:23Z")
YIMBY has a great new article on this. > **[Permits Filed for Massive Condominiums at 1299 3rd Avenue on the Upper East...](https://newyorkyimby.com/2018/03/permits-filed-for-massive-condominiums-at-1299-3rd-avenue-on-the-upper-east-side.html)** > > Permits have been filed for a six-story mixed-use building at 1299 3rd Avenue, on the Upper East Side of Manhattan. The site is three blocks away... ---
**Author:** ![YIMHudson](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/yimhudson/32/2304_2.png) [@YIMHudson](https://forum.newyorkyimby.com/u/YIMHudson)\ **Post date:** [June 11, 2019, 4:19pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/3 "2019-06-11T16:19:53Z")
[https://therealdeal.com/meridian-capitals-ny-institutional-investment-sales-team-to-market-shovel-ready-boutique-development-site-in-the-east-70s/](https://therealdeal.com/meridian-capitals-ny-institutional-investment-sales-team-to-market-shovel-ready-boutique-development-site-in-the-east-70s/) > Meridian Capital Group announced today that its Institutional Investment Sales Group, led by Helen Hwang, has been hired to market an outstanding Upper East Side development site at 1299 Third Avenue, located between East 74th and East 75th Streets. The shovel-ready site is being offered with completed plans that contemplate a 31-story, mixed-use tower totaling 143,000 gross square feet. > > Designed by an internationally-acclaimed architect, 1299 Third Avenue will be a timeless residential tower with 47 classic residences that will uniquely cater to families, which account for over half of the Upper East Side’s condo demand. ---
**Author:** ![Emoglez](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/emoglez/32/24448_2.png) [@Emoglez](https://forum.newyorkyimby.com/u/Emoglez)\ **Post date:** [December 9, 2021, 8:20pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/4 "2021-12-09T20:20:47Z")
> **[Development Coming To UES Block As Last Building Faces Teardown](https://patch.com/new-york/upper-east-side-nyc/development-coming-ues-block-last-building-faces-teardown)** > > The last building standing on an Upper East Side corner will be demolished after a tenant moved out. A new development will take its place. ---
**Author:** ![robertwalpole](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/robertwalpole/32/15739_2.png) [@robertwalpole](https://forum.newyorkyimby.com/u/robertwalpole)\ **Post date:** [December 9, 2021, 9:07pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/5 "2021-12-09T21:07:58Z")
I’m elated to see more crap come down. ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [December 9, 2021, 9:25pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/6 "2021-12-09T21:25:37Z")
This might be part of the same project. > [@NEW YORK | 1303-1309 Third Avenue | FT | FLOORS](https://forum.newyorkyimby.com/t/new-york-1303-1309-third-avenue-ft-floors/19030/9): > > Considering that those “limestone towers” aren’t built for the regular people I wonder why they wouldn’t want to be displaced. Hmmm. Wow can you be anymore tone deaf? ---
**Author:** ![crawdad](https://avatars.discourse-cdn.com/v4/letter/c/2acd7d/32.png) [@crawdad](https://forum.newyorkyimby.com/u/crawdad)\ **Post date:** [December 10, 2021, 2:58am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/7 "2021-12-10T02:58:10Z")
I think there are towers planned for either end of the block, because there are appear to be two assemblages with two different ownership groups. ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [May 17, 2022, 3:56pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/9 "2022-05-17T15:56:16Z")
> **[Elad Group Buys Upper East Side Development Site](https://therealdeal.com/2022/05/16/elad-picks-up-shovel-ready-ues-development-site/)** > > Isaac Tshuva’s Elad Group paid $61 million for a shovel-ready Upper East Side condominium project at 1299 Third Avenue. ---
**Author:** ![Jaydayvis](https://avatars.discourse-cdn.com/v4/letter/j/6de8d8/32.png) [@Jaydayvis](https://forum.newyorkyimby.com/u/Jaydayvis)\ **Post date:** [May 19, 2022, 6:11am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/10 "2022-05-19T06:11:19Z")
Although approved, one “expert” blasts this UES project for being… illegal. > **['Illegal' Upper East Side Tower Blasted As Site Is Sold For $61M](https://patch.com/new-york/upper-east-side-nyc/illegal-upper-east-side-tower-blasted-site-sold-61m)** > > A 400-foot tower has been approved for a rapidly-changing Upper East Side block — even as one local expert insists the project is illegal. ---
**Author:** ![YIMHudson](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/yimhudson/32/2304_2.png) [@YIMHudson](https://forum.newyorkyimby.com/u/YIMHudson)\ **Post date:** [November 8, 2022, 4:09pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/11 "2022-11-08T16:09:07Z")
> **[Excavation Underway for 33-Story Tower at 1299 Third Avenue on Manhattan's...](https://newyorkyimby.com/2022/11/excavation-underway-for-33-story-tower-at-1299-third-avenue-on-manhattans-upper-east-side.html)** > > Excavation is underway at 1299 Third Avenue, site of a 33-story, 47-unit project from SLCE Architects and Elad Group on Manhattan's Upper East Side. ![](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/c/0/c0cf7f447075e6ecf90a61286b571cac9ab75914.jpeg) ![](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/9/9/99920a64c322435d8446d6ff8b9190ec81195781.jpeg) ---
**Author:** ![TKDV](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/tkdv/32/83069_2.png) [@TKDV](https://forum.newyorkyimby.com/u/TKDV)\ **Post date:** [November 8, 2022, 4:21pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/12 "2022-11-08T16:21:53Z")
This looks like a small version of The Sutton lol. ---
**Author:** ![JC\_Heights](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/jc_heights/32/90668_2.png) [@JC\_Heights](https://forum.newyorkyimby.com/u/JC_Heights)\ **Post date:** [July 10, 2023, 11:05pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/13 "2023-07-10T23:05:30Z")
![PXL_20230710_174945154](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/1/7/17c1a99229bf2b8e10fdcd7627a8f184c2094cff.jpeg) ![PXL_20230710_175103389.MP](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/0/d/0d96ce5764cf30521fed8b9798076a79c6eb1521.jpeg) ---
**Author:** ![SideStreet](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/sidestreet/32/72746_2.png) [@SideStreet](https://forum.newyorkyimby.com/u/SideStreet)\ **Post date:** [July 11, 2023, 3:05am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/14 "2023-07-11T03:05:21Z")
I’m happy to see junk come down…too bad they’re building the junk higher now. ![oneugly](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/4/f/4f8e8027f1c8343f281871aeca2f969159269222.gif) ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [October 26, 2023, 1:30pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/15 "2023-10-26T13:30:34Z")
> **[1299 Third Avenue Rises Past the Halfway Mark on Manhattan's Upper East Side...](https://www.newyorkyimby.com/2023/10/1299-third-avenue-rises-past-the-halfway-mark-on-manhattans-upper-east-side.html)** > > Construction has passed the halfway mark on 1299 Third Avenue, a 33-story, 47-unit tower from SLCE Architects and Elad Group on Manhattan's Upper East Side.  Photo by Michael Young ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/c/b/cbef493d2a8a00eb9c1260902b073de7c2558518.jpeg) ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [November 14, 2023, 5:17pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/16 "2023-11-14T17:17:15Z")
> **[New Renderings Revealed for THE 74 at 201 East 74th Street on Manhattan's...](https://www.newyorkyimby.com/2023/11/new-renderings-revealed-for-201-east-74th-street-aka-the-74-on-manhattans-upper-east-side.html)** > > New renderings reveal Pelli Clarke & Partners and Elad Group's 32-story, 420-foot tall, 42-unit THE 74 at 201 East 74th Street on the Upper East Side. ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [December 2, 2023, 1:02pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/17 "2023-12-02T13:02:47Z")
> **[THE 74 Closes in on Final Stories at 201 East 74th Street on Manhattan's...](https://newyorkyimby.com/2023/12/the-74-closes-in-on-final-stories-at-201-east-74th-street-on-manhattans-upper-east-side.html)** > > Construction is rising on THE 74, a 32-story, 42-unit project from Pelli Clarke & Partners and Elad Group at 201 East 74th Street on the Upper East Side. Photos by Michael Young ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/d/c/dc71c9567b188ec01dea274ab1691bec4986396c.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/e/7/e7c63e7e7a9f78c8a1cb7d6189017cfbdc066cbd.jpeg) ---
**Author:** ![infoshare](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/infoshare/32/18825_2.png) [@infoshare](https://forum.newyorkyimby.com/u/infoshare)\ **Post date:** [June 4, 2024, 3:52pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/18 "2024-06-04T15:52:59Z")
_That white Terracotta Facade is ‘special’ - nice work._ 🤩 **With interiors done by Rafael De Cardenas.** I saw this photo on the designers website; posting mostly for the view of the Chrysler building. However, this is picture is clearly a different location. ![rafael-de-cardenas-east-50th-street-residence-1-2400x](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/0/3/03f5835eb1002e566f71ff38e285055c53656e1e.jpeg) [https://www.instagram.com/p/B\_-KLRyDqbf/?hl=en](https://www.instagram.com/p/B_-KLRyDqbf/?hl=en) ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [June 6, 2024, 3:05am UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/19 "2024-06-06T03:05:48Z")
> **[Construction Progresses on THE 74 At 201 East 74th Street on Manhattan's...](https://newyorkyimby.com/2024/06/construction-progresses-on-the74-at-201-east-74th-street-on-manhattans-upper-east-side.html)** > > Construction progresses on THE74, a 32-story, 42-unit project by Pelli Clarke Pelli and Elad Group at 201 East 74th Street on Manhattan's Upper East Side. Photos by Michael Young ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/3/0/30e728bb2e1bcc35525927e99b03183bfc71a6f6.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/d/1/d1ef5e2d8a5b764a4078469368609a3d8adb178c.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/1/d/1dc5281abc58f44a32c12b8090caff2c557d8d0b.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/0/2/025b14b4575c07643ff29ed76b310b43932dfe97.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/7/b/7bb8b18f5911ae9eb25c512554322e678cbfc724.jpeg) ---
**Author:** ![Waymond\_Womano](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/waymond_womano/32/7078_2.png) [@Waymond\_Womano](https://forum.newyorkyimby.com/u/Waymond_Womano)\ **Post date:** [August 9, 2024, 2:10pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/20 "2024-08-09T14:10:28Z")
> **[THE 74 Readies for Façade Installation at 201 East 74th Street on Manhattan's...](https://newyorkyimby.com/2024/08/the-74-readies-for-facade-installation-at-201-east-74th-street-on-manhattans-upper-east-side.html)** > > Façade installation is about to begin on THE 74, a 32-story, 42-unit project from Pelli Clarke & Partners and Elad Group on Manhattan's Upper East Side. Photos by Michael Young ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/6/2/629a81b33fc6368b199164de617213b1ba9dab72.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/e/2/e2e3a642990746b8ea22c1d6497a4e8fd0bc8443.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/6/0/6015644b3d6b1d0394bbca02549e0373a15e42b7.jpeg) ![image](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/4/7/47d4f978a60b10454a8dc0e16a435bda621dce97.jpeg) ---
**Author:** ![abot](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.newyorkyimby.com/abot/32/122020_2.png) [@abot](https://forum.newyorkyimby.com/u/abot)\ **Post date:** [September 13, 2024, 7:40pm UTC](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428/21 "2024-09-13T19:40:36Z")
Facade going up ![IMG_1577](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/5/1/5171bf0399ec634d3eb33b9c94b51c979f864780.jpeg) ![IMG_1578](https://us1.discourse-cdn.com/flex019/uploads/yimby/original/3X/3/d/3dfe04c2b09082469f4953eeaaa8ace15c68f848.jpeg) [Next page](https://forum.newyorkyimby.com/t/new-york-1299-third-avenue-201-east-74th-st-420-ft-33-floors/3428.md?page=2)